When you first start blogging you think you need to do ALL THE THINGS. You need pinnable images, beautiful photography, printable PDFs, link-up parties and fabulous graphics or your blog won’t make it! Right? I remember sitting at a blogging conference thinking the same thing. How in the world can my blog ever be as great as all these other people? How can I get people to my blog and keep them there? Do people really make money on their blogs?! In that workshop, my friend Sarah made a comment that rocked my bloggy world. She wasn’t a workshop leader or a conference speaker. Just a smart blogger who was willing to share. (Yet another reason to attend the Declare Conference!) Wanna know what she said? Optimize your top posts. Look through your stats, find your most-viewed posts and make them the most awesome posts on your blog. Your top posts are essentially a beautiful welcome mat to the hundreds, thousands (or even tens) of people who have found your blog via Pinterest or Google.
source: cuyahogajco’s flickr
Someone might not be googling, “What is ohAmanda doing today and what wise words does she want to give me?” But they might be googling “creative guest books” and they will come to my blog because of a creative wedding guest book post I wrote 3 years ago for my sister-in-law’s wedding and is the NUMBER ONE most visited post on my blog! Now, how can I woo and keep those wedding folks at my blog instead of them simply clicking away? Well, lemme show you what I’ve done… http://youtu.be/ymGjWp6WXos (if reading via email, click here to see video.) See how easy that is? I’ve seen a lot of success with optimizing my top posts. This has also inspired me to optimize some of my other posts that I want more interaction on—holiday posts, series or other evergreen content that I think people will love!
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