Social media, blogging, podcasting, and speaking have all evolved in many ways over the years. And it’s still constantly changing. There was a time when social media was simply liking our friend’s over-filtered pictures, and blogging was a way to share cute updates and anecdotes with family far away. A surge of creatives hit the scene, niche communities cropped up, and then came the complexities of affiliates, influencers, and the good ole’ algorithm. Like for like, share and repost, grow your audience, learn a TikTok dance, add the link, pay for verification, cycle giveaways for followers, and keep up with all of it. Everywhere online, there is something for everyone, either as a creator or as a consumer. But just when you think you have it all figured out, it changes.
What worked in social media, blogging, podcasting, and speaking then, does not work anymore. The game is the same, but the rules have changed.
As a creator, where are you in it all? Have you felt the shift? Do you long to reclaim your platform – your online territory?
Maybe you’ve seen and done it all. Or maybe you are just getting started. Wherever you are on the spectrum of content creation, at some point you’ll experience a shift in it all. And sometimes the shift can be discouraging.
However, just because your platform looks different that it once did, doesn’t mean there isn’t room to reclaim it and make it new. If you are just getting started and you already feel behind, be encouraged: you’re not. There is always time to reclaim and start again.
Isn’t that what Jesus did and is doing in our lives daily? Yes.
As online creators, we want to curate something meaningful. We want our little space on the interweb to reflect the beauty and love of Jesus. We want to be the light. It’s hard to do with so much digital noise, chaos, and overcrowding. It’s even harder to do when the rules keep changing.
But stay in the game, sister. Let’s reclaim our space as influencers for the Kingdom. Reignite your passion for communicating the message that God gave you. Start again. Renew your lease online. Reclaim your message.
How you do that is up to you and the Lord. Spend time praying about the message God gave you, the testimony He asked you to share, and the people He wants you to reach. Is your audience thousands or is your social media account private? Are you writing a book or a series of blog posts? Is that message for a podcast or is it for a conversation with friends? How much time and attention is God calling you to dedicate to being online in this season? Are you stewarding your time and talents wisely?
If you feel the need to reclaim your passion for communicating the good news of Jesus, ask Him to show you the way! Pursue God’s purpose for you. The world needs your message. Let’s rally together and reclaim our territory!
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