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She’s been blogging for over a decade. Yep, since 2004.

Today’s podcast guest, Amy Lynn Andrews, has seen blogging grow and change. And she has some predictions about where it is headed.

In our conversation, we chat about why she decided to write a weekly “useletter” instead of on her blog. She helps me understand better the difference between various email subscription options. And we discuss whether having a newsletter is for everyone.

Amy has been coming to speak at Declare since 2012. This year she is blessing us by teaching a lab on the newsletter topic.

If you haven’t yet signed up for a lab, don’t miss your chance. Here’s a list of the option and where to sign up: Thursday Labs.

What we talk about:

• Why Amy should get a trophy
• How she switched from writing about being a pastor’s wife to blogging tips
• The gold mine of secrets which can land in your email box each Saturday morning
• To Gramble or not to Gramble
• How Amy is our blogging grandmother–with her decade long perspective
• What motivated Amy to start her newsletter
• What exactly is a newsletter
• What is the difference between an email subscriber to my blogposts vs email subscribers to my newsletter
• What is the benefit of having a newsletter
  

  “With email subscribers, you have permission by readers to approach them. But on your blog you have to wait for them to approach you.”

• Would your readers benefit from you sending a newsletter
• How Amy’s “Useletter” replaced her blog
• What you will learn from Amy’s lab

Connect with Amy:

Links Mentioned:

• “Innovators Dilemma”  by Clayton Cristensen
• SEO definition
• Newsletter services–Mad Mimi, Mail Chimp, or Feedburner
• Sign up for Amy Lynn’s Useletter –> Here!

Have you considered sending out a newsletter? Why or why not?

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How to Listen to the Declare Conference Podcast:

1. Listen on the blog. Go to DeclareConference.com and click the play button at the beginning of this post (on your computer. . .doesn’t work on smartphones).

2. Listen on your smartphone, iPad or iPod Touch – There are a lot of great podcasting apps. Apple has a free one in the app store, there is also one called Downcast. It allows you to search for shows, subscribe to them and even speed up the audio.

3. Subscribe to the Podcast – access the podcast in iTunes (click here). You can also search for it on your smartphone app (like the ones listed above) and subscribe.